Flowdesign’s design for Amnesty International’s student education campaign is rough and unpolished.
Amnesty International’s Education team asked Flowdesign to help increase the conversion rate on their campaign for student Masterclasses. We created a banner ad campaign and flyer materials with a more ‘activist’ look & feel and tone of voice.
‘Since the launch of the monthly ad campaign, the click rate has increased considerably.’ — Rabia Alibaks, Amnesty Educatie
To inspire young people to get involved in human rights activism, Amnesty organises Masterclasses about various human rights issues, specifically targeted at students. To increase traffic to the registration page, we created animated banner ads for Facebook, Instagram and Vice.com. The visual language of the banner ads is rough and unpolished, as though the messages were spray-painted on a protest banner. We created short and direct copy to effectively convey hard truths about various cases of human rights violations.
For more information, go to Amnesty’s Masterclasses page.